Both events were free and included plenty of free beads and posters and other "swag," as those in the industry might say.
The first year they brought The Flaming Lips to Willow Island in Madison, and the second year (last summer) they did a festival with The Black Keys, GZA, and The Roots. I've been to three concerts put on by them in the past few years, and they do it up. Southern Comfort has the most ridiculous, generous promotions ever. No, this isn't my new corporate sponsor.I'm not that famous! Yet. Southern Comfort (minus the taste of their product) rules!!! What I do like, however, is everything else about the company. I don't like the taste, even when masked by lime or sweet tea or coke or a bitters in a Manhattan. I have had a few tastes of Southern Comfort since then, but it's never really sat well with me not in my stomach, and not in my mouth. Where it finished, I don't know, but I'll assume a toilet in a dorm somewhere in Beloit, Wisconsin. A few of us, I'm sure Sarah included, were over at Debbie and Jennifer's apartment, and for some reason we were drinking Southern Comfort. It was junior year in college, the year everything was hilarious.
I remember where I drank the Southern Comfort, but I don't remember where I was when I barfed it back up.
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